Carinastad.info – Currently the competition between developers in marketing property products is getting fiercer. In addition, various new projects and market segments are now increasingly diversified.
Usually the developers will provide various offers to their prospective buyers, there are many marketing ‘gymmicks’ that are deliberately made with the aim of increasing the attractiveness of potential customers.
In these circumstances, the role of marketers, be it in-house marketing or property agents, is challenged to be more creative in marketing their products. Especially in today’s all-digital era, digital marketing should be an obligation, apart from using conventional methods.
Effective Strategies That Can Be Done For Property Marketing
If you intend to sell property but are still confused about how to market it? In the following, there are several ways and marketing strategies that can be done more easily and effectively. Check out the explanation below:
The first step you need to take is to make sure you already have a social media account with an extensive network such as Facebook, Twitter, Instagram, Youtube, and others.
Try to interact with other social media users, share information regarding the property you are offering, and provide some promotions.
2. Pay attention to your competitors
Competing is fine, but there’s nothing wrong if you pay attention to how competitors market their products. Try to check the marketers in your area, how do they market their products?
How is the website? Are they actively using social media? Try to record what they do, learn and avoid the mistakes they make. If you have, you can practice it in your business.
3. Easy to contact prospective buyers
If you have social media accounts and a website, then it’s best to include your personal contacts there. Usually, if a potential buyer is interested they will contact you via the contact listed.
4. Business cards also play a role
Apart from KTP, as a business card marketer it turns out to be important. Business cards can be given to work relations or potential buyers to introduce products or yourself.
To convince him, you should make a cool and impressive business card. Usually, potential buyers like business cards that are unique, danceable and look convincing.
5. Take advantage of pictures of the surrounding environment
Actually, not only the house is being sold, but you are also selling the entire area or area of the house. In addition to showing how the house looks, you can also display the area.
Provide beautiful, high-quality photos such as area landmarks or public facilities such as malls, schools, hospitals, and others.
6. Don’t hesitate to use the services of a professional photographer
So that the pictures in your property catalog or Instagram account are better, you should use the services of a professional photographer.
Because the appearance of pictures for beautiful areas depends on the ability of the photographer to take the angle. Bad photos will certainly lower the intention of potential buyers.
For that you can recruit a professional photographer who has experience in photographing houses and other architecture.
7. Prepare virtual tour content before meeting clients in person
For those who live in big cities, of course time is a valuable thing for them. Prospective buyers certainly want to know many things about the property you offer.
To convince potential buyers before visiting the property that you offer directly. you should prepare a virtual tour in advance. This is good enough to provide comprehensive and accurate property previews.