Carinastad.info – What is marketing property? Property marketing is a marketing or marketing strategy to sell property or housing. Do you want to be a freelance property marketing? Read these tips.
The development of the property business in Indonesia is extremely fast. We can see that the development of investment in the property sector is increasing in value day by day.
Therefore, your company needs marketing property or freelance housing to increase business marketing. So it’s no wonder that many people are vying to buy property to be used as a future investment.
Not only in Indonesia, the property business continues to increase in value almost all over the world. It is this moment that makes developers compete to create properties by offering strategic locations and complete facilities.
But most of these property developers are weak in terms of marketing, indeed their property products are good.
If the marketing technique is not reliable, the property will be difficult to sell. Moreover, property is not a cheap thing, it needs a mature decision to be able to buy it.
In practice, the developer usually cooperates with many marketing properties so that the business can grow. This phenomenon is a new opportunity, especially for freelance property marketing, your job is only to work with the developer and determine how much commission you get for each unit sold.
Tips to Become a Successful Freelance Property Marketing
Here are 6 tips for success as a freelance property marketing:
1. Upgrading Knowledge About Marketing Property
Before becoming a freelance property marketing, it’s a good idea to first upgrade your knowledge in the property sector.
There are many things that you should know, for example about the status of property documents, land status, deed of sale, bank credit systems, investment values, and many others.
You don’t need to worry about all the knowledge above, usually the developers hold training for their marketing, especially for those who have just joined.
Apart from that, you can also come to some property events, because there are usually reliable presenters in the property sector.
2. Create a Professional Website
To support broader marketing, property marketing must have a website that is managed professionally.
The appearance of the website will be the main selling point, because this is one of the main assets to make potential customers trust you.
In addition, you can provide several articles related to the world of property so that more visitors come to your website.
If you are not good at making websites professionally, you can leave it to a web developer.
After having a website, the next step is to carry out a digital marketing strategy by optimizing SEO (Search Engine Optimization) so that your website is on page one of search engines.
By being in the top position, many visitors will come to your website, so the conversion rate of the property you are selling will be higher.
3. Making Cooperation Proposals
If you have a website that already has selling points, you can offer cooperation with the developer by providing a cooperation proposal.
Tell me that your website has great potential for potential property buyers, if necessary, provide complete data on how many daily visitors it has and some other supporting data.
Don’t just focus on one developer, submit proposals to other property developers so that in the future there will be many choices for prospective property buyers.
4. Use Email Marketing
Offering property via email will certainly bring you closer personally, besides that you can also establish good relationships with potential customers and the cost of email marketing is cheaper.
Of course, the main requirement is that you have a customer email.
The way to get it is quite easy, you can create a visitor’s guest book form on your website to enter personal data and email.
Give bonuses to visitors who have filled out interesting and useful e-books so that more people fill them out. You can also provide monthly newsletters to visitors who have filled in their email addresses.
5. Master Negotiation Techniques As A Professional Property Marketing
In business, negotiations are common. Negotiation is like a game where the goal is to get the best agreement between the two parties, where neither party is harmed in the decision.
To be a good negotiator, you need to have a lot of experience.
6. Always Patient and Persevering
Patience and perseverance are not just words that are easy to say. However, you must be able to withstand emotions in difficult times, not easily complain and give up.
Diligence means not giving up easily, always enthusiastic, no matter what the circumstances are.
Moreover, the business being carried out is in the property sector, potential buyers cannot come directly to deal with an offer from you, it takes a mature decision for an answer.
Thus, your patience and perseverance in convincing consumers is one of the tips for success as a broker or freelance housing property marketing that you must have.